Player Loyalty & Transaction Analysis
VizExplorer CashInsite with Everi IQ
Use Player Transaction Behavior to Drive Promotions
VizExplorer® CashInsite™ with Everi IQ™ provides casino marketers with unique insights related to their player loyalty and transaction behavior at their property. With access to transaction data from Everi’s cash access solutions, VizExplorer CashInsite with Everi IQ accurately captures cash access transactions occurring at your property to better understand player loyalty and willingness to spend.
- Drive incremental player visits: Gain insights on cash access transactions completed on your gaming floor to inform marketing offers that help drive the right behavior
- Match players to their transactions: Understand players’ on-property spending power and leverage look-a-like models to segment and optimize offers
- Monetize transaction fees the right way: Understand how transaction fees relate to player behavior and the impact to your casino floor to drive revenue
- Optimize player reinvestment: Fine tune player reinvestment with the ability to better understand player loyalty and value faster and create targeted offers that promote the right response