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Meet Our Industry Specialists
VizExplorer’s Industry Specialists each have years of casino experience and is a VizExplorer product expert. Trust us...you're in good hands!
As Vice President of Managed Services & Consulting, Trevor Taylor is building an industry-leading practice featuring expert analysis, custom strategy development, and executive-level collaboration, which prioritizes implementation and acceleration of revenue-generating programs for VizExplorer customers. Trevor is a senior-level strategic marketing expert, with more than 25 years of progressive leadership experience in the gaming and hospitality industry. His track record of proven success in the financial performance of casino hotels in competitive markets is attributable to his ability to implement quantifiable marketing strategies in real-world properties that require a competitive edge and are seeking premier placement in their marketplaces.
Before joining VizExplorer, Trevor served as a Partner and Professional Services Consultant at Profit Builder HD, where he developed and executed plans that drove financial performance improvements forhotel casinoresort clients, resulting in EBITDA improvement for each client. He also served as Vice President of Development & Operations for Nevada Gold Casinos, Inc., Chief Operating Officer for Oceans Casino Cruises, and Marketing Director for The Seminole Tribe in Florida. Before rising to executive level leadership, as a gaming property operator, Trevor repositioned gaming properties in highly competitive regional markets as a General Manager, Assistant General Manager, Marketing Director, and Director of Player Development.
Based in Las Vegas, Lana Kotur is the Senior Director of Customer Success for VizExplorer. In this capacity, she oversees all aspects of VizExplorer’s Customer Success program from the sales cycle through successful completion of all engagement objectives. Lana has over 16 years of experience in the casino industry, with 12 years in casino operations, spanning hotel, casino marketing, and training departments, for Caesars Entertainment. It is there where she developed her interest and expertise in marketing and player development analytics. Lana received her MSA from Lindenwood University.
Vince is the Director of Gaming Operations, responsible for floorViz and techViz on the VizExplorer team. He has over 13 years of progressive leadership experience within the gaming industry. Prior to joining VizExplorer, Vince was in the position of Director of Slot Operations at Golden Nugget Las Vegas. In his capacity, Vince was responsible for slot strategy formulation and implementation. Throughout his experience, Vince has developed a passion for in-depth slot analytics and player behavior which collectively lend themselves to provide insights into game placement and the optimization of product mix. Through this, he has been able to affect strategic business growth. Vince has a proven record of accomplishment within the gaming industry creating strategies for casino operators. Vince earned his undergraduate degree in Hospitality Management from the University of Central Florida and his MBA from the Lee Business School at the University of Nevada, Las Vegas.
Director, Gaming Operations and Consulting Specialist
Based in Las Vegas, Jordan Whitten is the Director of Gaming Operations and Consulting Specialist for VizExplorer. In this capacity, he oversees all aspects of VizExplorer’s Slot Operations based consulting engagements from the sales cycle through successful completion of all engagement objectives. He is an advanced-level user and subject-matter expert for floorViz, having worked with over 70 properties worldwide ranging in size from less than 300 to over 5,000 slot machines. Jordan spent his formative gaming years in the slot operations departments of casinos in Colorado, Nevada, and Mississippi. It is there where he developed his interest and expertise in slot analytics, location optimization and strategic game mix decision-making. Jordan received his MBA with from Mississippi State University.
In his role as Director of Managed Services with VizExplorer, Pete Tsolis focuses on providing customers support in their marketing and player development operations. Pete brings to his role a deep expertise in marketing and analytics gained during more than 10 years in strategic roles with MGM Resorts International and The Cosmopolitan of Las Vegas. He holds a BS in Marketing and an MBA from the Lee Business School at the University of Nevada, Las Vegas.
With more than nine years of casino industry experience in the South Florida and Las Vegas Markets, Jeremy Jakubowicz joined the VizExplorer team in mid 2017. As a Senior Industry Specialist, his focus is campaignViz™ and hostViz™ customer training, customer success best practices, and sales demonstrations. Jeremy brings a wealth of knowledge in various roles as Promotions Manager, Special Events Manager, and Marketing Manager with corporations such as Hard Rock International, Warner Gaming Hard Rock, and Stronach Group Gulfstream Park. Additionally, Jeremy brings experience in teaching and training. He currently resides in the greater Las Vegas area.
John started his career path at the University of Nevada’s Gaming Management program and has worked professionally in the gaming industry since 2006. John has worked in both slot operations as well as in performance and market analysis. He has slot operations management experience at four casino properties in Nevada, Colorado, and Washington State, where he had strategic and implementation oversight. He spent over three years developing analysis and reporting for Affinity Gaming in Northern Nevada to improve marketing programs and competitiveposition,and report economic trends. As an Industry Specialist for VizExplorer, his primary focus is customer training and success infloorVizand techViz.
With more than twelve years of casino industry experience in the Las Vegas Market, RoyVan Smith joined the VizExplorer team in 2018. As an Industry Specialist, his focus is customer training, customer success, best practices, and sales demonstrations in campaignViz and hostViz. RoyVan brings a wealth of knowledge from various roles in Casino Management System support, IT/Network engineering and support, and loyalty program (one-card solution) product management with various gaming entities, including Golden Nugget Las Vegas, House Advantage, MGM Resorts, Boyd Gaming, and IGT. He currently resides in the greater Las Vegas area.
Brian Conley joined VizExplorer in 2018 as an Industry Specialist. Prior to joining VizExplorer, Brian was the Director of Casino Marketing at Treasure Island, Las Vegas. There he led initiatives to improve segmentation and reinvestment analysis, Marketing Executive incentive plans, and targeted player prospecting. He holds a degree in Mathematics from the University of Virginia. Using his knowledge and experience, Brian provides training and strategic marketing guidance to customers on the company's campaignViz™ and hostViz™ platforms.
Lauren Margolis recently joined the VizExplorer Managed Services & Consulting Team as a Managed Services Analyst. Born and raised in Las Vegas, she graduated from UNLV with a degree in Economics and minor in Marketing. Over the past 6 years she has worked in a number of marketing positions. Prior to joining Viz Explorer she worked at Allied Global Marketing, managing marketing initiatives for a number of clients on the Las Vegas Strip. She also draws her experience from working at The Cosmopolitan of Las Vegas in Customer Relationship Management and Casino Marketing roles. As a Managed Services Analyst, Lauren will primarily focus on analyzing data and developing recommendations for customers using the company’s campaignViz platform.