Database Marketing and the Importance of Testing Your Campaigns

with Pete Tsolis - Director, Managed Services, VizExplorer

Database Marketing Webinar - thumb

 

Pete Tsolis, Director of Managed Services at VizExplorer sits down with Lauren Margolis to talk about the importance of test and control in database marketing, and how to reinvest and leverage the right creative marketing efforts by looking at the numbers.

“There are many different ways of finding the opportunities, but just looking at it more as a consumer and saying ‘Well, is that okay for me?’ You know ‘If I was playing, would a 30 percent reinvestment be okay for me in this market?’ Maybe we should go down to 28 percent, bring it down a little bit to save a little bit of money. What you can test is limitless really.” - Pete Tsolis

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