Unified Customer Data Access
The VizExplorer®Golden Record dynamically matches data across multiple source systems including slot accounting, hospitality, retail, food and beverage, golf, spa, entertainment, and more without the need for an integrated player card system.
- Understand total customer worth across gaming and non-gaming to improve marketing and sales
- Track customer spending across the property without a players club card
- Gain a unified customer view spanning separate data sources (gaming, hotel, retail, etc.)
- Easily identify valuable audience segments and export target lists to receive special offers
- Better service your customers based on behavior and preferences across entire business