Sports & Entertainment OI

Sports OI enables smart venues to analyze real-time data across multiple systems to optimize and drive new revenues in the spaces they operate with sales and marketing tools for operational intelligence.

Too Much Disparate Data

Today’s sports teams and entertainment arenas face a plethora of challenges related to enterprise-wide data management as they balance the long term needs of their business with flawless execution of daily operations.

Delivering multiple events in the same space in a short time frame requires extensive planning, flexible infrastructure, seamless logistics and superb execution. But today's sports teams and entertainment arenas face a new dilemma: how to enhance marketing efforts to drive sales and deliver an unforgettable guest experience that prompts return visits.

VizExplorer's Sports OI solutions consolidate customer data from across multiple data sources, platforms and partners into a single view, and layer on top marketing campaign and customer development tools, giving your marketing and sales teams the intelligence they need to translate data into actionable insights.

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Sports & Entertainment OI

A Golden Record

Sports teams and stadium operators don't own the third-party systems that hold data about ticket transactions, and identifying who the real fans are among the many duplicate purchase records is a complex, and largely unresolved task. VizExplorer has designed a solution that ties together email marketing databases with ticketing systems, social tokens, mobile applications, WiFi, concessions data and in-house CRM tools to deliver a golden record database. By connecting data from disparate systems, eliminating duplication and performing intelligent matching analysis, we deliver a single useful record to improve the efficiency and effectiveness of sales and marketing process. Without good clean data, analytics just doesn’t work.

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A Golden Record - Sports OI

"I’ve been impressed with VizExplorer’s ability to intelligently consolidate data from multiple systems, and as an organization we are excited to see how having an accurate golden record will inform and improve our future sales and marketing efforts."


Alex Lasry
VP of Strategy and Operations, Milwaukee Bucks

VizExplorer One Stop Shop - Sports & Entertainment OI

REVOLUTIONIZE YOUR VENUE

Revolutionize your operations with VizExplorer’s sales & marketing solutions for the smart stadium

Sports OI helps venues maximize ROI by unifying sales and marketing data for the entire customer base across multiple events to create effective, scalable sales and marketing plans. VizExplorer's integrated sales and marketing solutions are enabling the smart venue of the future to optimize their space and identify and engage with the fans who matter most. 

  • Aggregate every data source to better analyze ticket sales and track revenue performance 
  • Develop targeted marketing campaigns that keep visitors coming back for more
  • Empower sales teams with a golden record database
  • Use sales intelligence to engage the right customers at the right time

campaignViz: Marketing Intelligence & Automation

A marketing campaign management solution, campaignViz™ expands the value of a golden record database with advanced audience segmentation, campaign creation, and test and control functionality to ensure the best campaign ROI. With automation and real-time reporting capabilities, marketers can easily create and launch a marketing campaign, track performance and offer redemption in real-time and generate reports on-demand to measure campaign effectiveness. 

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campaignViz: Marketing Intelligence & Automation

connectViz: Customer Development & CRM

connectViz™ consolidates data from disparate systems (multiple CRM records, purchase transactions, email addresses and marketing campaigns) and layers on analytics to help venue operators and sports teams better understand who their real fans are. connectViz enables the smart venue with intelligent insights about their fans that helps them improve customer service and enhance the guest experience.

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connectViz: Customer Development & CRM

Platform Stack: Building Blocks of Operational Intelligence

The Building Blocks of Operational Intelligence

VizExplorer's Platform Stack provides all the tools to intelligently integrate all venue data, including ticket sales, merchandising, concessions and more, to maximize monetization opportunities.

  • Data Integration Hub integrates all data sources without data warehousing
  • vizReport provides a detailed reports interface for advanced users
  • vizMosaic provides executive dashboards and reports 

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Platform Stack: Building Blocks of Operational Intelligence

Win with Operational Intelligence

Learn how VizExplorer's Sports OI solution can enable your team or venue to achieve more with the power of the golden record and operational intelligence.

 

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