About The Session & Lana Bonner:
Customer Analytics: Capture and Utilization
Mapping the journey your patron has with your facility and maximizing the information captured can take on a host of outcomes. Delve into the data that surrounds us and the valuable aspects of how to utilize what available and more importantly what is not. Lana will present with Brad Hauser, Director Business Intelligence, from Legends.
As Chief Experience Officer, Lana leads the Customer Success Team and Professional Services Team for VizExplorer. In this capacity, she oversees all aspects of VizExplorer’s customer facing programs from the sales cycle through the successful completion of all engagement objectives. Lana has over 16 years of experience in the casino industry, with 12 years in casino operations, spanning hotel, casino marketing, and training departments, for Caesars Entertainment. It is there where she developed her interest and expertise in marketing and player development analytics. Lana received her MSA from Lindenwood University.
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