AGENDA

Today, properties can’t survive without access to their data and the tools to draw meaningful, relevant and actionable insights in order to execute profitable business strategies consistently in their marketplace. Executing direct marketing campaigns, evaluating and revising their slot floor mix and managing the tools for their player development teams can keep property staff focused on the tactical.

Learn how to alleviate the “culture of crisis” that often impacts staff so senior and middle management can focus on executing mid to long-term business strategies that keep pace or outperform their competitive set.

Now that a handful of states have legal, regulated sports wagering, this session will provide an overview of the current landscape of sports betting regulation, operational limitations, and lessons learned to date. This panel will examine many of the challenges and opportunities that operators face when implementing a sports book, including the current landscape, outstanding issues, and who the various entities are that are involved in shaping the sports betting ecosystem.

Learn more about the trends and insights that are impacting the slot gaming industry today on a nationwide and regional basis. This session will examine the most significant trends emerging across several key metrics, including theme, manufacturer, and denomination, and will help you better understand how to leverage these trends to identify areas you should be targeting to improve your slot floor.

Today's guests value their experience above all else. Casinos face mounting pressure to do more to wow their guests and players while managing day-to-day operations. It’s clear the path forward is to push marketing and operations closer and closer together to provide extraordinary guest experiences, but how can you get there without adding more headcount? Personalization has been an elusive holy grail for the gaming industry, but there are still too many disparate data sources, too many duplicative guest records, and guests not yet ready to interact with newfangled technology to get the personalization that we all imagine they want, right?

Learn how artificial intelligence, machine learning and IoT can come together to help you understand, anticipate and deliver useful, personalized content to guests that drastically improve service and player experience.

Slot operators have long talked about the correlation between machine hold and coin-in, but few have really provided the data to back up their claims. Can a player or expert really tell whether a machine is tight? Or is their perception merely based on the fraction of time they were engaged on the machine?

See the results from a field study conducted over three years by Suquamish Clearwater Casino Resort in Washington, and learn if higher machine hold actually scares players away like many believe.

This panel will dive into the need for a continuously evolving slot product (both hardware/software) to cater to the various needs of players. While some slot products are developed around bonusing or base game play, others around the sleek design of the cabinet. How does this foster the desired experience to obtain player loyalty? What insights can be gathered from the past to help determine where to go in the future?

Join this session for a deep dive into how you can leverage player data to design a better slot floor layout. Learn how Route 66 completely remodeled their slot floor and leveraged insights on their players to create a completely new gaming area showcasing first-to-market slot games, as well as overall project implementation and guest response.

Gaming is renowned for generating vast amounts of data, which has only increased as casino operators both on and off the Las Vegas strip have become fully diversified enterprises - offering hotel, entertainment, F&B and more to enhance the entertainment experience. With a consolidated 360-degree view of their customer, how does this change the way a property should evaluate the value of their guests?

Learn how external datasets render ADT and AMT metrics ineffective in your competitive landscape, and the customer insights you will have access to in order to drive loyalty at your property.

With the maturity of table tracking systems, the gaming industry faces the challenge of implementing these new solutions and how best to take advantage of the information and insights they provide. The ability to capture the actual player bet, time played and decisions per hour is transformational for table game operators - but what do you do once you have the real value of your players and performance of your tables?

Join this panel to learn how to leverage the latest advancements in table games technology, and how you will need to change the way you think about and compute table hold.

Innovative math models and machine learning tools are enabling slot floor operators to "see into the future" and make better real time decisions to optimize game counts, floor design, and revenue. Dr. Ralph Thomas will define and demystify the top six techniques that will deliver analysis and results, so operators can instantly take action. If you have never heard of Whole Floor Occupancy Optimization, Drillable Quartals, or Lease Fee Optimization, then don't miss this presentation!

Find out how you can apply machine learning techniques to optimize game counts for all game themes across the gaming floor; recognize when games are placed in the wrong section of the floor, based on customer experience metrics; and explore new formulas for identifying the win per day minimums for more expensive leased games.