Database Marketing and the Importance of Testing Your Campaigns
Pete Tsolis talks about the importance of test and control in database marketing, and how to reinvest and leverage the right creative marketing efforts by looking at the numbers.
The Cost of Slot Machine Downtime
Vince Catalano, Director of Gaming Operations at VizExplorer sits down with John Reed to discuss solving for the true cost of slot machine downtime and how to leverage the data to positively inform slot floor decisions.
tableViz™ with ChipVue™ Demo
tableViz™ with ChipVue™ is designed to take the pain out of rating table game players, and to deliver data about player activity to inform marketing campaigns, player development programs and even gaming floor changes