Marketing Intelligence & Automation

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Campaign Creation & Execution

Campaign Performance Analysis

Segmentation & Player Behavior

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Create and launch marketing campaigns with a few clicks

Simplify audience segmentation, campaign creation, and offer management with step-by-step workflows and templates
Analyze and identify the right audience for your promotion, based on a wide range of profile attributes using built-in easy-to-read reports, dashboards, and intuitive visualizations

Combine player data with campaign data to improve your marketing process from analysis to action
Manage monthly campaigns and export offer data into offer management system via Push/Pull
Execute dozens of innovative campaigns every month, with a multitude of segments

Monitor and report on campaign performance with ease

Track in-flight campaign performance and quickly react to under-performing campaigns from a multitude of Super Graphics and out-of-the box reports
View offer redemption by campaign, segment and individual player

New: Expedite reporting workﬂows with our automated Post Forma Summary View that refreshes daily
New: See the impact of a single campaign through an automated Delayered Analysis of revenue and expenses

Efficiently segment your entire database using a robust range of player attributes

Flexible and efﬁcient ways to segment target players and analyze their behavior using your desired metrics
Employ automated statistical techniques to execute A/B tests on segments of your choosing
Identify opportunities to gain a competitive edge with our geo-location visualization: Fight Zone Super Graphic^®

Target the right players with the right offers, based on their worth and historical reinvestment %, to optimize marketing spend and drive incremental growth
Launch campaigns directly from any report or Super Graphic^®

campaignViz™ Post Forma

Traditional Post Forma Analysis
Get the traditional campaign performance report roll-up that includes a complete, holistic view of the financials
Automated Campaign Reporting
Always see the latest metrics by campaign to easily monitor campaign performance
Campaign Metrics
Get the most commonly referenced KPI metrics to evaluate both campaign profitability and player response rate

Delayered Post Forma Analysis
See a deconstructed view that combines known free play offers in campaignViz with session level details for insights into the relative profitability of a campaign
Adjustable Analysis
Drill into one or more segments at a time as well as player level information for deep dive analysis
Top & Bottom 50 Players
See the top or bottom performing players by free play redeemed, free play win and casino win to help coordinate and drive player engagement

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Resources

Data Sheet

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Marketing Campaign Management

Case Study

campaignViz

Smart, Effective, Marketing Campaign Management featuring a Northeastern Tribal Casino

Case Study

campaignViz

Intelligent, Targeted Marketing Campaign Management featuring a Midwestern Tribal Casino

Case Study

campaignViz

Simple, Intuitive Casino Marketing featuring Golden Acorn Casino

“The combination of VizExplorer’s campaignViz and Customer Success Program were instrumental in giving us the tools we needed to create an effective marketing campaign strategy, which greatly improved the ROI of our marketing campaigns.”

Danika Cuero
Database Marketing Analyst, Golden Acorn Casino

"With CampaignViz and HostViz we have been able to work smarter, and do more with less people. The insights we are able to achieve from our own database are invaluable, and the efficiencies we’ve found have paid for the investment several times over. It has been a boost to our business and bottom line.."

Alison Fogarty
VP of Marketing, Mystic Lake Casino Hotel

“We are pleased with VizExplorer’s robust analytics and state-of-the-art systems for automated campaigns,”

Jamie Brown
Chief Marketing Officer, Hard Rock Rocksino Northfield Park

MARKETING INTELLIGENCE & AUTOMATION

Create and launch marketing campaigns with a few clicks

Monitor and report on campaign performance with ease

Efficiently segment your entire database using a robust range of player attributes

campaignViz™ Post Forma

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