Marketing Intelligence & Automation for Gaming


Modern marketers gain a competitive edge in campaign management with advanced player segmentation, audience behavior analysis and intelligence optimization tools.

Campaign Creation & Analysis
Player Behavior & Segmentation
Offer Management & Optimization

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Create marketing campaigns with a few clicks

  • Simplify audience segmentation, campaign creation and offer management with campaignViz
  • Quickly analyze and identify the right audience for your promotion based on unlimited profile attributes using dozens of built-in easy-to-read reports, dashboards and intuitive visualizations
  • Combine player data with campaign data to improve your marketing process from analysis to action
Campaign Creation & Analysis - campaignViz

Understand campaign impact in real-time

  • Watch campaigns perform in real-time and react to under-performing campaigns in an instant
  • View offer redemption by campaign, segment and individual player in a single dashboard
  • Compare forecasted results to actual results by segment for each campaign
  • Measure business performance from multiple perspectives and forecast key metrics like Response Rate and Daily Play
Campaign Creation & Analysis  - campaignViz
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Segment players using all available data

  • Flexible and efficient ways to segment target customers
  • Supports ability to groups players into segments using any desired variety of metrics
  • Analyze customers using dozens of marketing dashboards and visualizations
Player Behavior & Segmentation - campaignViz

Customize campaigns to your players

  • Quickly identify opportunities to differentiate offers to segment based on location and nearby competitors with the Fight Zone SUPER GRAPHIC™
  • Target the right players for free-play offers based on their worth to optimize marketing spend and generate the largest revenue impact
Player Behavior & Segmentation - campaignViz
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Ensure quality campaigns with test and control

  • Use Test and Control to compare performance of two versions of a campaign or narrow down the most profitable segments to target 
  • Experiment and quickly react to underperforming campaigns without exceeding allocated spend
  • Automaically apply statistical techniques to ensure you get answers you can rely on
  • Answer key marketing questions about your players
Optimization & Offer Management - campaignViz

Determine optimal free play reinvestment for maximum ROI

  • Deploying both predictive customer behavior analysis and Test and Control to determine optimal player reinvestment strategy
  • Deliver more accurate pro forma forecasts and manage reinvement dollars in real-time to maximize return on investment
Optimization & Offer Management - campaignViz

Successfully execute campaigns and manage offers

  • Easily execute dozens of innovative campaigns every month, with hundreds of segments
  • Automatically export offer data into offer management system using "push/pull" tool
Optimization & Offer Management - campaignViz
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Smart casino marketing and real-time offers

  • Predictive player behavior analysis
    Target players with expected behaviors based on VizExplorer proprietary predictive models

  • Optimized marketing and forecasting
    Leverage predictive intelligence and advanced analytics to optimize offers and forecast how offers will perform among distinct player segments

  • Automated promotions analysis
    Schedule and manage targeted automated promotions and track the return on marketing investment for continuous improvement

  • Real-time campaign performance reports
    Receive operational alerts that track campaign metrics, workflow approvals, daily bounce backs and more via trigger based notifications



  • ActionFactory – Automated Campaign Workflows
    Workflow management for campaign automation, promotion analysis, and automated casino marketing
  • PredictiveAnalytics – Predictive Modeling and Player Intelligence
    Leverage advanced predictive models, such as player behavior to optimize campaign ROI
  • InstantResponse – Mobile Email System Queries
    Automated email system queries for marketing campaigns, including offers and promotions to players, or real-time campaign performance metrics for management
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“The combination of VizExplorer’s campaignViz and Customer Success Program were instrumental in giving us the tools we needed to create an effective marketing campaign strategy, which greatly improved the ROI of our marketing campaigns.”

Danika Cuero
Database Marketing Analyst, Golden Acorn Casino

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"With CampaignViz and HostViz we have been able to work smarter, and do more with less people. The insights we are able to achieve from our own database are invaluable, and the efficiencies we’ve found have paid for the investment several times over.  It has been a boost to our business and bottom line.."

Alison Fogarty
VP of Marketing, Mystic Lake Casino Hotel