Gaming Intelligence. Delivered.

VizExplorer offers casino operators the solutions and services to help make sure you’re getting the most out of your data.

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Get what you need to succeed — the VizExplorer software suite, services and gaming insights from a team of experienced consulting industry operators to address the operational, marketing and business challenges facing casino operators today.

What We Help You Do

Coordinate gaming operations, database marketing and player development efforts with the strategies and software needed to drive the best results.

Gaming Operations

• Slot Floor Optimization

• Efficient Slot Service

• Accurate Table Player Ratings & Offers

• Drive Table & Dealer Performance

Database Marketing

• Increase Profitable Campaigns

• Targeted Segmentation & Offers

• Align Player Reinvestment

Player Development

• Player Intelligence

•  Player Contact Programs

• Increased Host Performance

• Loyalty Program Optimization


From new ideas on how to grow revenue, to an extra hand to help manage the daily grind, VizExplorer Managed Services gives you a dedicated partner with all the benefits of our award-winning software and the gaming experience that’s been in the trenches.


The VizExplorer Software Suite

Slot Floor Optimization


Slot Floor Optimization

floorViz™ maximizes slot floor profitability by optimizing game change decisions and delivering slot placement and performance analysis.

  • Automatic slot optimization tools and heat map performance tracking
  • Player loyalty development facilitation
  • Real-time slot floor management view
  • Optimized slot analysis and measurement
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Marketing Intelligence & Automation


Marketing Intelligence & Automation

campaignViz™ improves the performance of your marketing campaigns and drives incremental visits through smart customer segmentation, test and control analysis and much more.

  • Automated campaign creation and easy customer behavior segmentation
  • Test and control analysis to optimize marketing ROI
  • Access all vital information--campaigns, offers, players, segments
  • Automated reporting for campaign performance tracking
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Slot Dispatch & Service Management


Slot Dispatch & Service Management

techViz™ helps boost slot attendant and technician performance with real-time dispatching, alerts and mobile task management. 

  • Real-time alerts and dispatching for machine generated events
  • Maximize machine uptime and reduce player wait time
  • Automatically prioritize and dispatch based on player tier or behavior
  • Monitor team location, schedule and performance goals
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Host Development & CRM


Host Development & CRM

hostViz™ gives your hosts the intelligence and reporting they need to develop players, track performance and grow their customer bases.

  • Improves player interactions through centralized player intelligence
  • Quickly and easily manage host tasks and communications
  • Facilitates host manager processes and performance tracking
  • Engages all technology skill levels
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“[We] see VizExplorer as a key solution in our continuing focus to enhance guest experiences at all of our properties around the country. The VizExplorer group of technologies allows us to remain competitive by providing the infrastructure needed to meet our guests’ desire for compelling and memorable entertainment experiences.”

Chris Gibase
Senior Vice President and Chief Marketing Officer, Boyd Gaming

“VizExplorer’s Operational Intelligence solutions consolidate our existing data in a fast and easy way enabling us to optimize key areas of our operations. We can’t wait to utilize the VizExplorer solutions to gain a deeper understanding of marketing campaign management and slot performance optimization.”

William Robertson
Director of Casino Operations, Chinook Winds Casino Resort

"...This augmentation to VizExplorer’s analytics offerings represents a leap forward in intelligent use of data to calculate player worth beyond gaming. Congratulations to VizExplorer for setting a high bar for innovation, and for enhancing how our industry uses data to optimize revenues" (About VizExplorer's Platinum Award for it's Golden Record Solution)

Jeannie Caruso
Chief Executive Officer, Gaming & Leisure Organization