FireKeepers Casino Adds VizExplorer’s Automated Slot Analysis Solution

July 20, 2021 Las Vegas, NV – VizExplorer, a leading provider of operational intelligence solutions for casinos, today announced that it has signed an agreement to add their advanced slot analysis tool, Slot Recommendation Engine, at FireKeepers Casino Hotel. FireKeepers Casino Hotel has already experienced the benefits of VizExplorer’s floorViz for space and profit optimization, campaignViz for marketing campaign management, and hostViz for player development.

“We have been using VizExplorer’s products for years and have realized sizeable value,” said Steve Senk, VP of Slot Operation at FireKeepers Casino Hotel. “We are excited to take advantage of the unique functionality of Slot Recommendation Engine which will allow us to find opportunities on our floor faster and spend more time working on high value projects.”

“We look forward to strengthening our relationship with FireKeepers Casino Hotel and delivering Slot Recommendation Engine,” said David Patent, CEO of VizExplorer. “We are focused on giving our customers the tools and knowledge they need to succeed.”

Slot Recommendation Engine is a new, intuitive product that automatically analyzes your floor.using 20+ out-of-box analyses. The application allows operators to automate their own custom decision-making workflows using pre-packaged slot data components

See a demo of Slot Recommendation Engine and the new VizOnDemand Slot Reporting product at booth #1723 at the National Indian Gaming Tradeshow & Convention in Las Vegas, Nevada from July 21 to 22. For demo info:

About VizExplorer

VizExplorer is a leading provider of operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data to take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is based in Las Vegas, Nevada.

About FireKeepers Casino Hotel

FireKeepers Casino Hotel, located just off Interstate 94 at Exit 104 in Battle Creek, MI, has been named Best Casino by audiences in Western Michigan and Northern Indiana, plus earned multiple awards in the Casino Player Magazine Best of Gaming 2019 Native Midwest category, including Best Casino. FireKeepers was recognized as 2019 Employer of the Year by Michigan Works! Association and was also selected as one of the Best Casinos to Work For by Casino Player Magazine. FireKeepers’ signature restaurant, Nibi, is a multiple recipient of the Wine Spectator Award of Excellence. The property features 2,900 slot machines, 70 table games, a live poker room, and bingo room. FireKeepers offers a AAA-rated Four Diamond resort-style hotel with 243 rooms, a functional multi-purpose event center, six distinctive dining destinations, and multiple lounges. For more information, visit

FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.

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